PlanOut – a framework for online field experiments

planout dice logo
PlanOut framework logo

Facebook started project PlanOut, which is open source environment for projecting and conducting social experiments on-line.

http://facebook.github.io/planout/

The main idea, which I quote as it is described by authors, you can get through this simple example:

Focus on parameters –
PlanOut is all about providing randomized values of parameters that control your service. Instead of using constants for text size, color, wordings, or a switch controlling the rollout of a new feature, just use PlanOut to determine the value of these parameters. Now you have an experiment.

And more description on release notes:
https://www.facebook.com/notes/facebook-data-science/big-experiments-big-datas-friend-for-making-decisions/10152160441298859

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